Some Personal Notes on SEO

Here are some of my personal sketch notes (in point form) for implementing SEO on a website.


  • The <title> of the web site pages should use keywords with the following. Keyword > Category > Title (The <title> should consist of a short phrase).
  • Meta Keywords should be individually categorized to the pages content.
  • The <title> tag should not exceed more than 60 characters.
  • Your Meta Description should not exceed more than 150 characters.
  • No more than 100 unique links per page.
  • Page should not exceed 150 kbs.
  • Your page content should be written to use keywords.
  • Use <h1> tags referencing keywords in meta (only one <h1> per page and should be used to form a phrase with those Keywords > Category > Title)
  • Use <h2> Tags in a phrase using same structure as the <h1> tag used on the page.
  • Use <h3>
  • Use <strong> and <em> for Keyword phrases in page content
  • Use alt tags on Images (including keywords > category > title, referenced in a phrase relevant to that image and page)
  • Use title tags on links (including keywords > category > title, referenced in a phrase relevant to the page it links to and page the link is on)
  • Use keywords and phrases for links directing to relevant content with in your own web site.
  • URL Slug Formatting is essential an oversimplified example: Category > Title: business-law-services/trademarks-and-intellectual-property/
  • Understanding how to use MicroData in your site and verifying your MicroData and HTML structure using Google is essential.
  • Use well structured/formed HTML (
  • Fix broken/unclosed HTML tags to be verified by the HTML validator.
  • Design your site to be mobile friendly!
  • Use opengraph meta tags for integration with Facebook, Twitter etc.
  • Localization in Content/URLs/Title/Meta Tags can provide helpful results as well. Localization Example would be: (not a real link)
  • Using the date in your URL can help provide relative content for the information people are searching for (for example a news web site).
  • Remember who your target audience is when developing SEO. Not all traffic is good traffic.
  • Enforce SSL on your website.


Implement SEO Foundation

  • Generate relevant keywords using Google Adsense Keyword tool
  • Provide relevant content (using keywords) (Why should I visit your web site?)
  • Determine the readability of your website content using a tool such as Flesh ( or using another online resource tailored to websites.
  • Manually submit site to Google/Yahoo/Bing
  • Add Google/Bing Web Master Tools
  • Create a site map and submit to Google/Bing web master tools
  • Add manual back links from web sites that relate to your content by posting comments, blog and news articles.
  • Submit site to DMOZ (DMOZ is no longer the starting source of Googles search index)
  • Submit Site to Google/Bing/Yahoo Places
  • Allow Google/Bing images/video to index your images/videos
  • Create [301] redirects for pages which have changed or have been removed. You can check these using Google Web Master Tools.


Implement Continuous SEO

  • Create a blog where you post articles pertaining to the business.
  • Use Social networks to promote web site and blog articles
  • Submit Articles to Blog Sites and News Sites


SEO Blog Guidelines

  • Let crawlers post links and comments but don’t publish them
  • Allow trackbacks.
  • Only allow comments to be posted on posts not pages.
  • Only approve relevant comments


Social Media SEO Guideline

  • Same rules apply – Write relevant content including links to your website (and others with similar content).